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[Marty] : Mark, are you able to give us a little background on your internet business operations? [Mark] : Well, I began on the Net back when I used to be an awfully young man and the web was then called the “Arpanet.

“My uncle had an Arpanet teletype machine in his home and from this point on I was hooked. Some of it is very good, some of it’s hideous. When you test, you know precisely what’s working. Say you have a site that is generating one sale of your product for each three hundred visitors. Then you test out five new web sites and find one that gets you one sale for each fifty visitors. For a similar traffic level, three thousand visitors every month, you are now earning $3,000 each month, instead of $500.

You’ve got to be ready to try out different things and accept that the majority of what you try will fail. I am sick and uninterested in selling geeks touting the fantastic thing about branding, brand building and just spouting branding in any context, particularly when the term is employed with “internet” or “web” or “digital. “you cannot have a conversation today for over 5 mins without some selling type throwing in a line about brand building. Branding does not work with the net’s light speed – look at some of the number one online brand builders, including a certain giant 3 TV network here in the states and a book seller in Seattle attempting to do classic brand extension, from books to Bbq’s. You can not conceptualize your creative, graphical images, content or what sort of online media you wish to employ till you know the size and characteristics of your audience. Meaning, develop messages that talk to your audience. *If your early to market or merely standard initial stage then you may need to develop some branding with other complementary partners who have established names ( brands ) in your market segment. [Marty] : What specific kinds of net tools are you using successfully? [Mark] : I discussed ROIbot above. Here is a educational item on the topic of
private label ebook. You are invited to test out the powerful online marketing benefits the collection of ROIbot tools offers by going to plr [Marty] : That is great advice, Mark. I am also a ROIbot Pro user and know how useful those tools can be. The largest one is : “making your internet site for you instead of for your shopper. “( I heard this early this year when I started ROIbot.

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